24,83 €
27,59 €
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Selling the Invisible
24,83 € 
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You NowhereFocus Groups Don'tsThe More You…
27.59
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- Author: Harry Beckwith
- Publisher: Hachette Book Group USA
- Year: 2012
- ISBN-10: 0446672319
- ISBN-13: 9780446672313
- Format: 12.8 x 19 x 2.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
The promotion ends in 
- Author: Harry Beckwith
- Publisher: Hachette Book Group USA
- Year: 2012
- ISBN-10: 0446672319
- ISBN-13: 9780446672313
- Format: 12.8 x 19 x 2.2 cm, minkšti viršeliai
- Language: English English
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
Reviews